Blu Ray technology is derived from the actual Blu-laser that reads/writes information to the digital disc. Blu-Ray discs are also unique in the fact that they can hold up to 50GB of data. This is due to the layers of the disc being double folded to produce more information sectors too write to.

The higher data volume allows for the disc to read more information quicker, which produces higher bitrates quality. Higher bitrates deliver more detailed sound and video to the end user. Also, other beneficial features such as picture-in-picture video, online capabilities and more are available through a Blu-Ray player. Typically, an HDTV is used in conjunction with a Blu-Ray player to provide a crisp, clear picture. An HDTV is able to display the rich colors as well as the detailed pixels via the enhanced bitrates. Alongside, the detailed picture is the rich audio formats that are delivered.

The audio from Blu-Ray players are standard HD audio via Dolby and DTS-Audio. The audio codec produced operate at up to 7.1 audio channels to deliver a dynamic audio effect with optimized surround sound capabilities.
Blu-Ray is reinventing the movie experience; whether a DVD or home theater movie, the Blu-Ray technology allows for a clearer and more detailed cinema picture with an optimal realistic surround sound experience.